The Origin of Renewal
Hwasoo-23™ is a proprietary complex developed from the rose at its most vital stage, centred on Rosa damascena phytoplacenta — a botanical extract derived from the placenta-like tissue of the damask rose. It captures the essence of renewal and botanical intelligence that support cell regeneration, season after season.
Grounded in modern biotechnological research, the complex reflects the belief that skin health begins not at the surface, but within the skin’s natural rhythm of repair. Hwasoo-23™ supports renewal by strengthening the skin’s foundation, refining texture, and restoring luminosity — not through artificial enhancement, but by reinforcing the skin’s inherent vitality. It is designed for daily, all-round support across all skin types and climates.
Its benefits are delivered through a balanced, effective approach.
Rose Placenta Extract
Harvested at the biological crest of the rose’s life cycle, when cellular activity is at its peak, this rare botanical extract concentrates the rose’s innate capacity for growth, repair, and resilience.
Clinically studied, rose placenta supports epidermal growth factor (EGF) activity to encourage skin regeneration, tissue repair, improved vessel density, and recovery from environmental stress.
By activating the NRF2 antioxidant pathway, rose placenta protects against oxidative stress and premature ageing while supporting collagen integrity and dermal structure.
- Supports skin renewal and repair by encouraging healthy cell turnover
- Strengthens the skin barrier, improving resilience and moisture retention
- Enhances firmness and elasticity through collagen support
- Brightens and refines skin texture, restoring natural radiance
- Provides antioxidant protection against environmental stressors
- Calms and balances stressed or sensitive skin, aiding recovery
The Science of Hwasoo-23™
Hwasoo-23™ is a proprietary phytoplacenta-led complex designed to support skin renewal, resilience, and vitality by working with the skin’s natural capacity for balance and regeneration.
At its core is Rosa damascena phytoplacenta extract—a botanical analogue to placental tissue, naturally rich in regenerative signalling compounds—buffered within a considered selection of complementary botanicals chosen for compatibility, tolerance, and everyday use.
Hwasoo-23™
Ingredient Architecture
Centred on Rosa damascena phytoplacenta, and supported by carefully selected botanicals chosen for synergy, tolerance, and everyday skin balance.
True beauty is inherent in each of us and begins with
an alignment with our most authentic self.
Rose Placenta 360 Serum
Powered by Hwasoo-23™—our rose phytoplacenta-led complex— this lightweight serum supports smoother texture, visible clarity, and a calm, resilient barrier.
Clinical intention meets botanical intelligence
H23 is formulated in Japan under the guidance of a practicing physician, informed by a clinical understanding of skin as a living, adaptive system.
Developed to Japanese manufacturing standards with rigorous quality control and ongoing research and development, each formula is grounded in clinical science and carefully curated for safe, consistent, everyday skincare.
No animal testing.
